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Elena "Nena" Cuadra Berg

EDUCATION

Rochester Institute of Technology | BFA New Media Design

Game Design Minor, Spanish Immersion

Rochester, NY

Graduated 2020

WORK EXPERIENCE

Pluto | Senior Product Designer Algorithmic Investment Trading

Los Angeles, CA

2022

Led product team in design efforts for algorithmic investing platform that brings enterprise-level low-code logic software to bring equity to individual investors, now acquired by Robin Hood
Led end-to-end design process, from goal-setting and ideation to execution and iteration
Designed and launched Live Trading features, enabling users to manage deposits, withdrawals, rebalancing, and portfolios within the app.
Created KYC flows for user verification, essential for Live Trading participation
Built tailored journey maps and user flows for a customizable Rule Builder across beginner, intermediate, and expert use cases
Established a comprehensive design system and component library in Figma, utilized by product and marketing teams
Reimagined Strategy History and backtesting through implementing Deepdives and Quicktests
Boosted user engagement with a rewards system ("Sparks") to enhance retention
Developed plans and wireframes for strategy sharing and publishing via profile pages
Redesigned Compete page to showcase competition progress and earnings
Introduced sleek “glass” style, transitioning product and brand to a modern aesthetic
Supported marketing team in creating assets and animations for videos and campaigns

Broad Institute of MIT and Harvard | Visual Interaction Designer Genomic Research

Boston, MA

2020 - 2022

Member of the Pattern Team which outsources design knowledge to various scientific labs within the Broad Institute, collaborate with scientists to visualize their research through interactive versions of their data, improve communication of data through figure reviews, and create schematic figures to help convey key aspects of manuscripts to be submitted for publication
Contributed directly to figures for 13+ research papers
- Covered topics such as cancer metastasis, image processing and machine learning of MRIs, functions of mutagenesis to observe overexpression in mice, multiorgan fibrosis, and chelator optimization
Interactive projects:
- Webster - Led team of 4 for Webster Minisite project, an interactive umap visualization of a dictionary learning algorithm that correlates genes to various biological pathways, and is now being implemented into larger Depmap Portal.
- GutSee - IBD Tracker App made for clinical trials for patients with Crohn’s Disease and Ulcerative Colitis to track their microbiome. Created sitemap, rollout plan for onboarding participants, and provided mobile app design best practices
- Drug Repurposing Hub App (RepHub) - Database of drug compounds and their clinical phases. Pushed support of switching frameworks to allow for more user-friendly filters, provided designs for sample level information, and researched and planned implementation of plugin to allow for chemical structure search
Introduced team to and started process of transitioning to Figma
Observed MITx: Introduction to Biology - The Secret of Life
Completed “Introduction to Human Research Protections - Basic/Refresher” through CITI Program, Issued Dec 2020, Credential ID 39949933

Larabee | UI/UX Design Consultant Experiential Learning Platform

Remote

2024

Advise designers on best practices for interactive video learning experience and design processes for business growth

UX Design Consultant | Hoverlay Augmented Reality Publishing Platform

Boston, MA

2022

Advised CEO in user flows and UX best practices of authoring application that specializes in Augmented Reality (AR) creation for novice users
Specifically addressed user comprehension of cloning object instances vs creating a new instance

GEICO | UI/UX Design Intern Car Insurance

Washington, D.C.

2019

Redesigned the now launched GEICO Living blog site (previously GEICO More)
Contributed to the revival of the blog, re-established its importance to the GEICO brand message, and educating customers in a personable manner
Conducted competitive analysis, created wireframes, low fidelity, and high fidelity mockups, and wrote user testing plan and prototyped designs using Axure RP for qualitative analysis using usertesting.com

Rochester Institute of Technology | Video Editor and Producer Alumni Association

Rochester, NY

2017 - 2020

Wrote, directed, filmed, edited, and animated video projects to promote various alumni events and fundraisers, contributing to 10+ videos
Worked directly with President David Munson on both video and podcast productions
Established various RIT branding trends through video influence

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contact me

email elena.cuadra.berg@gmail.com

linkedin Elena Berg

I currently live in Pittsburgh, PA :)

Product Designer